Strategic Marketing Services
Each engagement is designed around a specific marketing challenge. Choose the approach that aligns with where you are right now.
Return HomeFinding the Right Fit
We offer three core services, each addressing different stages of marketing development. Whether you're establishing initial infrastructure, launching something new, or refining your messaging, we have an approach designed for that specific need.
All services share the same foundation: research-informed strategy, clear documentation, and knowledge transfer that builds your internal capability.
Startup Marketing Foundation
Helping early-stage organizations establish their marketing infrastructure with intention and efficiency. We work alongside founders to define positioning, set up initial channels, and create a lean communication plan that can evolve as the business grows.
What You'll Receive
- Core positioning framework and target audience definition
- Initial messaging guidelines for key channels
- Lean marketing plan with priorities and timeline
- Implementation guidance for foundational activities
Go-to-Market Planning
Developing a structured approach for introducing new offerings to your target market. We research competitive positioning, define launch messaging, and coordinate channel activation in a phased plan that manages complexity.
What You'll Receive
- Market research and competitive positioning analysis
- Launch messaging framework and positioning strategy
- Phased channel activation plan with timeline
- Launch coordination framework and success metrics
Product Positioning & Messaging
Crafting clear, compelling narratives that help your audience understand what you offer and why it matters to them. We test messaging concepts with real audiences, refine language for different channels, and deliver a positioning guide your team can apply consistently.
What You'll Receive
- Core positioning statement and value proposition
- Tested messaging concepts for target audiences
- Channel-specific messaging adaptations
- Messaging guide for consistent application
Choosing the Right Service
Choose Startup Marketing Foundation if:
You're establishing your first marketing approach and need to build foundational infrastructure from the ground up. This works well for early-stage companies that haven't yet defined clear positioning or channel strategy.
Choose Go-to-Market Planning if:
You're launching a new product, service, or entering a new market and need a structured plan for introduction. This applies when you have something specific to launch and need coordination across channels.
Choose Product Positioning & Messaging if:
Your current messaging lacks clarity or fails to resonate with your target audience. This helps when you need to refine how you communicate value across different channels and segments.
What All Services Include
Regardless of which service you choose, you can expect the same core approach and commitment:
Research Foundation
Understanding your market and audience before making recommendations
Strategic Documentation
Clear guides that explain both what to do and why it matters
Knowledge Transfer
Building your team's capability to execute and evolve strategy
Collaborative Process
Working sessions where we develop strategy together
Practical Focus
Approaches designed for your actual resources and constraints
Sustainable Design
Built for independence rather than ongoing dependency
Typical Timeline
Most engagements follow a similar structure, though specific timelines vary based on scope and complexity.
Discovery (Week 1-2)
Initial conversations to understand your business, market, and objectives. We gather context and establish shared understanding of what needs to happen.
Research & Analysis (Week 2-4)
Independent research into your competitive landscape, target audience, and market positioning. This informs strategic recommendations.
Strategy Development (Week 4-6)
Collaborative working sessions where we develop and refine strategic approach. You're involved in the thinking process rather than receiving finished documents.
Delivery & Handoff (Week 6-8)
Final documentation and implementation guidance. We ensure you understand how to apply the strategy and have frameworks for ongoing decisions.
Not Sure Which Service Fits?
We can discuss your specific situation and help you understand which approach would serve your needs. There's no obligation to proceed after an initial conversation.
Schedule a Conversation