Advertising Disclosure
At Caldera experts, transparency is one of our core values. This disclosure explains how we handle advertising relationships, affiliate partnerships, and sponsored content. We believe you should understand any financial arrangements that might influence the content you see on our website.
This disclosure complies with Federal Trade Commission guidelines and other applicable regulations regarding advertising and endorsements. We are committed to being open about our business relationships while maintaining the trust you place in us.
Affiliate Relationships and Partnerships
What Are Affiliate Relationships
From time to time, we may participate in affiliate programs with other companies. This means that if you click on certain links on our website and make a purchase or sign up for a service, we may receive a commission or referral fee at no additional cost to you. These affiliate relationships help support the operation of our website and allow us to continue providing valuable content and services.
How We Handle Affiliate Links
When we include affiliate links on our website, we do so with careful consideration:
- • We only recommend products or services that we believe may be valuable to our audience
- • Our opinions and recommendations are always our own and are not influenced by compensation
- • We clearly identify affiliate links when they appear in our content
- • We do not allow affiliate relationships to compromise the integrity of our content
Commission Structure
The commissions we receive from affiliate partnerships vary depending on the product or service. These commissions typically represent a small percentage of the purchase price or a flat referral fee. Importantly, you do not pay more when you use our affiliate links. The price you pay is the same whether you use our link or go directly to the company's website.
Independence and Objectivity
While we may benefit financially from some recommendations, we maintain editorial independence. We will not recommend products or services solely because they offer higher commissions. Our primary goal is to provide valuable information and recommendations that genuinely help our audience make informed decisions.
Sponsored Content and Paid Promotions
What Is Sponsored Content
Sponsored content refers to articles, posts, or other materials that are created in collaboration with or paid for by a brand or company. This content is designed to provide value to our audience while also promoting the sponsor's message or offerings. All sponsored content on our website is clearly labeled as such.
Our Sponsored Content Standards
We maintain strict standards for sponsored content to protect our audience and our reputation:
- • All sponsored content is clearly marked with labels such as "Sponsored," "Paid Partnership," or "Advertisement"
- • We only accept sponsorships from companies whose products or services align with our values and our audience's interests
- • Sponsors do not have control over our editorial content or opinions expressed in non-sponsored materials
- • We maintain honesty in all sponsored content and will not make false or misleading claims
- • Sponsored content meets the same quality standards as our regular content
Brand Partnerships
We may form longer-term partnerships with brands that we believe offer genuine value to our audience. These partnerships might involve multiple pieces of content, events, or other collaborative activities. In all cases, we disclose the nature of the partnership and maintain our editorial independence. Our audience's trust is more valuable than any partnership arrangement.
Third-Party Advertising and Networks
Display Advertising
Our website may display advertisements from third-party advertising networks. These advertisements are typically served through automated systems that select ads based on various factors, including your browsing history and interests. We do not directly control which specific ads are displayed, though we work with reputable advertising networks and set general content guidelines.
Behavioral Targeting and Personalization
Third-party advertising networks may use cookies and similar technologies to collect information about your browsing behavior. This information helps them show you more relevant advertisements based on your interests. You have control over this data collection:
- • You can manage cookie preferences through our Cookie Policy page
- • You can opt out of interest-based advertising through industry opt-out tools
- • You can adjust your browser settings to block or limit cookies
Advertising Partners
We work with reputable third-party advertising partners who comply with industry standards and regulations. These partners include ad networks, data management platforms, and analytics providers. While we select our partners carefully, we are not responsible for the privacy practices or content of third-party advertisers.
Advertisement Standards
We maintain standards for the types of advertisements that can appear on our website. We prohibit advertisements that are deceptive, offensive, or promote illegal activities. However, given the automated nature of display advertising, inappropriate ads may occasionally appear. If you see an advertisement that you believe violates our standards, please contact us so we can address it.
Your Rights and Advertising Controls
You have several options for controlling the advertising experience on our website:
Cookie and Tracking Preferences
You can manage your cookie preferences at any time through our Cookie Policy page. This allows you to opt out of advertising cookies while still allowing essential website functionality. Changes to your preferences take effect immediately.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, accept only first-party cookies, or notify you when a cookie is being set. Note that blocking cookies may affect your ability to use certain features of our website.
Industry Opt-Out Tools
Several industry organizations offer tools that allow you to opt out of interest-based advertising from multiple companies at once. These include the Digital Advertising Alliance's opt-out page and the Network Advertising Initiative's opt-out tool. These tools set cookies that signal to participating companies that you have opted out.
Mobile Device Settings
If you access our website through a mobile device, you can typically limit ad tracking through your device settings. iOS devices have a "Limit Ad Tracking" option, while Android devices have an "Opt out of Ads Personalization" setting.
Contact Us
If you have questions about our advertising practices or need help managing your preferences, please contact us. We are committed to respecting your choices and helping you understand your options.
Product Reviews and Recommendations
When we review products or provide recommendations on our website, we strive to offer honest, balanced assessments:
- • We base recommendations on our professional expertise and research, not on potential commissions
- • We disclose when we have a financial relationship with a product or service we recommend
- • We highlight both strengths and limitations of products we review
- • We update reviews when products change significantly or when we gain new information
- • We encourage you to do your own research before making purchasing decisions
While we work to provide accurate and helpful information, you should always conduct your own due diligence before purchasing products or services based on our recommendations.
Federal Trade Commission Compliance
This disclosure is made in accordance with the Federal Trade Commission's guidelines concerning the use of endorsements and testimonials in advertising. We are committed to complying with FTC requirements and other applicable regulations regarding advertising disclosure.
The FTC requires that we disclose material connections between ourselves and the brands, products, or services we recommend or promote. A material connection is any relationship that might affect the credibility of our endorsement. This includes financial relationships, free products received, or any other benefit we receive in exchange for our promotion or recommendation.
Our Commitment to Transparency
Transparency is fundamental to how we operate at Caldera experts. We are committed to:
- • Clearly disclosing all financial relationships that might influence our content
- • Maintaining editorial independence regardless of advertising relationships
- • Providing honest, balanced information to help you make informed decisions
- • Respecting your preferences regarding advertising and data collection
- • Continuously updating this disclosure as our practices evolve
- • Being responsive to your questions and concerns about our advertising practices
Questions About Our Advertising Practices
If you have questions about our advertising disclosure, affiliate relationships, or any aspect of how we handle advertising on our website, please do not hesitate to contact us. We are happy to provide additional information about specific partnerships or advertising arrangements.
Contact us at: [email protected]
Last Updated: January 19, 2026
We may update this advertising disclosure from time to time to reflect changes in our practices or applicable regulations. We encourage you to review this page periodically for the latest information about our advertising relationships.